Platform profile · Rental discovery marketplace and landlord tools

Zillow Rental Manager

Zillow Group · Public-parent product · Est. 2004

Independent residential landlords; multifamily advertisers under separate programs

Research snapshot · September 14, 2026 · Figures and pricing retain their individual source dates.

$0 baseBasic tools only · other fees can apply
≈ 22 yearsCompany age; product launch may differ
11 sourcesOriginal reference records linked below

Platform overview

Zillow Rental Manager is the landlord-facing portion of Zillow’s housing marketplace rather than a separately listed company. The original Zillow operating business was incorporated in December 2004, and its consumer website launched in February 2006; those milestones should not be mistaken for the launch date of Rental Manager itself. The latest sourced market-cap snapshot was approximately $7.30 billion for Zillow Group. Because Z and ZG are share classes of the same group, their quoted market capitalizations must not be added together. S022S003

In the second quarter of 2026, Zillow disclosed approximately 79,000 multifamily properties and 2.8 million average monthly active rental listings. These measures describe rental-marketplace coverage, not a verified portfolio of tenants or accounting-system units under management. A historical company announcement documented $87 million of venture funding, with a $30 million round reported in September 2007. That financing belongs to the broader Zillow business, and the research did not identify a separate Rental Manager funding total or an exact count of its active landlord accounts. S025S026S023S024

The service helps landlords publish vacancies, distribute listings, receive applications, review screening information, manage leasing and collect rent. Tour coordination and move-in tools support the transition from an interested prospect to an occupying renter. Its main distinction is the connection between consumer housing discovery and a self-service landlord workflow. For an organization requiring sophisticated portfolio accounting, the appropriate evaluation is whether these tools complement an existing management system rather than assuming that marketplace reach guarantees enterprise back-office depth. S027

Zillow provides both a public website and a web-based Rental Manager dashboard, together with dedicated iOS and Android landlord applications. The official app-download help page links both platforms, so native availability is directly verified rather than inferred from a consumer search app. Mobile workflows include listing activity, applications and selected payment or move-in tasks. Renters interact with the corresponding application and payment services when a landlord enables them, and lease availability or other workflow details can depend on the property and location. S030S031S027

Basic direct rental listings and landlord tools are free, while the optional premium listing upgrade costs $39.99 for benefits lasting up to 90 days. Applicants pay $35 for screening that can be reused with participating rentals over a 30-day period. Larger multifamily advertising programs have separate terms and should not be priced using the self-service premium fee. A useful cost review also checks the current payment-method and expedited-service charges, which are not fully quantified here rather than being assumed to be zero. S028S029

Features & workflow fit

Rental discovery marketplace and landlord tools. Primarily US-facing; international scope depends on product.

  • Listing distribution
  • applications
  • tenant screening
  • digital leasing
  • rent collection
  • tour coordination
  • move-in and property-lifecycle tools
Feature sources S027
Property discovery
Zillow rental search and Zillow/Trulia/HotPads distribution
Typical customer
Independent residential landlords; multifamily advertisers under separate programs
Material limitations
Not valued separately from Zillow Group. Listing scale is not equivalent to units managed in a property-accounting system.

Pricing, fees & commitments

$0 base · Basic direct self-service listings and landlord tools Pricing evidence S028, S029
Pricing model
Free basic landlord tools with optional premium listings and applicant-paid screening
Pricing tiers
Basic $0; optional $39.99 premium upgrade per listing for up to 90 days
Starting monthly (usd)
$0
Month-to-month starting price (USD)
Not disclosed / not verified; see related status notes.
Starting per-unit monthly rate (USD)
Not disclosed / not verified; see related status notes.
Minimum monthly charge (USD)
Not disclosed / not verified; see related status notes.
Minimum units
Not disclosed / not verified; see related status notes.
Minimum spend note
Not disclosed / not verified; see related status notes.
Screening fee note
Applicant pays $35; reusable across participating rentals for 30 days
Payment fee note
Payment-method and expedited-service fees should be checked in the current payment flow; not fully quantified in this dataset
Trial note
Not disclosed / not verified; see related status notes.
Contract setup note
Premium listing is an optional per-listing purchase; larger multifamily advertising has different terms
Pricing verified date
2026-09-14

Website, apps & resident access

Landlord app is distinct from Zillow consumer home-search apps; availability of lease tools varies by market. App evidence S030, S031
Website url
https://www.zillow.com/rental-manager/
Website available
Yes
Web app available
Yes
Ios app available
Yes
Ios app names
Zillow Rental Manager
Android app available
Yes
Android app names
Zillow Rental Manager
Manager mobile access
Zillow Rental Manager native iOS and Android apps plus web dashboard
Resident web access
Zillow applications and payments at participating rentals

Customers, properties, units & residents

These are separate operating populations. No unit count is converted into a tenant estimate.

MetricReported figure, definition & date
CustomersNot disclosedRental Manager unique landlord customer count not separately verified Sources S025, S026
Operational propertiesNot disclosedNot publicly disclosed / not verified Sources S025, S026
Advertising properties79,000Multifamily properties on the rentals platform; not operational management clients · 2026-Q2 Sources S025, S026
Active rental listings2.8MAverage monthly active rental listings, not unique leased units or people · 2026-Q2 Sources S025, S026
UnitsNot disclosedOperationally managed units not separately disclosed Sources S025, S026
LeasesNot disclosedNot verified as a separate numeric population Sources S025, S026
Residents / tenantsNot disclosedNot publicly disclosed / not verified; units are not converted to people Sources S025, S026

Active listings, multifamily properties and landlord accounts are different populations. Broad Zillow audience metrics are not tenant counts.

Company history, value & funding

Financial referenceValue and scope
Public company / parent market cap$7.3BWhole Zillow Group; do not add Z and ZG separately · snapshot 2026-09-13 · not live Sources S003
Historical transaction / valuationNot establishedNo completed numeric historical valuation recorded Sources S003
Disclosed financing$87MHistorical cumulative Zillow-company venture financing, not Rental Manager-specific funding Undisclosed does not mean zero. Acquisition and IPO proceeds are not automatically venture funding. Sources S023, S024
Reported exit targetNot recordedAn exit target is not a completed valuation
Founded year
2004
Founding basis
Original Zillow operating company incorporated December 2004; consumer website launched 2006; not Rental Manager product age
Product launch year
Not disclosed / not verified; see related status notes.
Age years approx
22
Age method
2026 minus founding year; approximate calendar-year age, not completed-anniversary age
Investors
Legg Mason led the cited $30M round
Latest disclosed round (usd)
$30,000,000
Latest disclosed round date
2007-09-20
Latest disclosed round type
Historical Series C / private financing
Funding confidence
High for historical company total; not product-specific
Funding warning
Undisclosed does not mean zero. Acquisition and IPO proceeds are not automatically venture funding.
Valuation warning
Current equity market cap, historical deal value, funding and exit targets are not interchangeable.

Source trail & evidence limits

Not valued separately from Zillow Group. Listing scale is not equivalent to units managed in a property-accounting system. Active listings, multifamily properties and landlord accounts are different populations. Broad Zillow audience metrics are not tenant counts.

Inspect all 126 original CSV fields for this platform

Original field names and values are preserved. Blank cells are shown with their unknown-value policy; the downloadable CSV remains unchanged.

Original fieldOriginal value
projectTenantPlatform.com
research_as_of2026-09-14
selection_order3
platform_idzillow
platformZillow Rental Manager
corporate_groupZillow Group
ownership_statusPublic-parent product
categoryRental discovery marketplace and landlord tools
selection_basisMajor-platform editorial shortlist based on documented financial importance, operating scale, longevity and rental-workflow relevance; not a universal global top-ten ranking
geographyPrimarily US-facing; international scope depends on product
website_urlhttps://www.zillow.com/rental-manager/
founded_year2004
founding_basisOriginal Zillow operating company incorporated December 2004; consumer website launched 2006; not Rental Manager product age
product_launch_yearNot disclosed / not applicable / not verified
age_years_approx22
age_rank_oldest_first7
age_method2026 minus founding year; approximate calendar-year age, not completed-anniversary age
currencyUSD
publicly_traded_entityZillow Group, Inc.
tickerZ; ZG
exchangeNASDAQ
public_market_cap_rank3
public_market_cap_usd7300000000
public_market_cap_scopeWhole Zillow Group; do not add Z and ZG separately
market_cap_source_snapshot2026-09-13
market_cap_statusDelayed sourced public-company/parent snapshot; not live September 14 quote
historical_value_usdNot disclosed / not applicable / not verified
historical_value_dateNot disclosed / not applicable / not verified
historical_value_typeNot disclosed / not applicable / not verified
historical_value_statusNot disclosed / not applicable / not verified
reported_exit_target_usdNot disclosed / not applicable / not verified
reported_exit_target_dateNot disclosed / not applicable / not verified
reported_exit_target_statusNot disclosed / not applicable / not verified
valuation_warningCurrent equity market cap, historical deal value, funding and exit targets are not interchangeable.
verified_vc_total_usd87000000
disclosed_funding_sum_usd87000000
funding_statusHistorical cumulative Zillow-company venture financing, not Rental Manager-specific funding
latest_disclosed_round_usd30000000
latest_disclosed_round_date2007-09-20
latest_disclosed_round_typeHistorical Series C / private financing
investorsLegg Mason led the cited $30M round
funding_confidenceHigh for historical company total; not product-specific
funding_warningUndisclosed does not mean zero. Acquisition and IPO proceeds are not automatically venture funding.
customers_countNot disclosed / not applicable / not verified
customers_operatorNot disclosed / not applicable / not verified
customers_definitionNot disclosed / not applicable / not verified
customers_as_ofNot disclosed / not applicable / not verified
customer_count_statusRental Manager unique landlord customer count not separately verified
operational_property_countNot disclosed / not applicable / not verified
operational_property_operatorNot disclosed / not applicable / not verified
operational_property_definitionNot disclosed / not applicable / not verified
operational_property_as_ofNot disclosed / not applicable / not verified
operational_property_count_statusNot publicly disclosed / not verified
advertising_property_count79000
advertising_property_definitionMultifamily properties on the rentals platform; not operational management clients
advertising_property_as_of2026-Q2
active_rental_listings_count2800000
active_rental_listings_definitionAverage monthly active rental listings, not unique leased units or people
active_rental_listings_as_of2026-Q2
units_countNot disclosed / not applicable / not verified
units_operatorNot disclosed / not applicable / not verified
units_definitionNot disclosed / not applicable / not verified
units_as_ofNot disclosed / not applicable / not verified
units_evidenceNot disclosed / not applicable / not verified
units_count_statusOperationally managed units not separately disclosed
leases_countNot disclosed / not applicable / not verified
leases_definitionNot disclosed / not applicable / not verified
leases_as_ofNot disclosed / not applicable / not verified
tenants_residents_countNot disclosed / not applicable / not verified
tenants_residents_operatorNot disclosed / not applicable / not verified
tenants_residents_definitionNot disclosed / not applicable / not verified
tenants_residents_as_ofNot disclosed / not applicable / not verified
tenant_count_statusNot publicly disclosed / not verified; units are not converted to people
scale_comparability_noteActive listings, multifamily properties and landlord accounts are different populations. Broad Zillow audience metrics are not tenant counts.
overlap_noteNot disclosed / not applicable / not verified
website_availableYes
web_app_availableYes
ios_app_availableYes
android_app_availableYes
manager_mobile_accessZillow Rental Manager native iOS and Android apps plus web dashboard
ios_app_namesZillow Rental Manager
android_app_namesZillow Rental Manager
resident_web_accessZillow applications and payments at participating rentals
native_app_role_caveatLandlord app is distinct from Zillow consumer home-search apps; availability of lease tools varies by market.
featuresListing distribution; applications; tenant screening; digital leasing; rent collection; tour coordination; move-in and property-lifecycle tools
property_discoveryZillow rental search and Zillow/Trulia/HotPads distribution
typical_customerIndependent residential landlords; multifamily advertisers under separate programs
pricing_verified_date2026-09-14
pricing_modelFree basic landlord tools with optional premium listings and applicant-paid screening
starting_monthly_usd0
month_to_month_starting_usdNot disclosed / not applicable / not verified
starting_per_unit_monthly_usdNot disclosed / not applicable / not verified
starting_price_basisBasic direct self-service listings and landlord tools
minimum_unitsNot disclosed / not applicable / not verified
minimum_monthly_usdNot disclosed / not applicable / not verified
minimum_spend_noteNot disclosed / not applicable / not verified
pricing_tiersBasic $0; optional $39.99 premium upgrade per listing for up to 90 days
screening_fee_usd35
screening_fee_noteApplicant pays $35; reusable across participating rentals for 30 days
payment_fee_notePayment-method and expedited-service fees should be checked in the current payment flow; not fully quantified in this dataset
trial_noteNot disclosed / not applicable / not verified
contract_setup_notePremium listing is an optional per-listing purchase; larger multifamily advertising has different terms
material_limitationsNot valued separately from Zillow Group. Listing scale is not equivalent to units managed in a property-accounting system.
data_quality_summaryNot valued separately from Zillow Group. Listing scale is not equivalent to units managed in a property-accounting system. Active listings, multifamily properties and landlord accounts are different populations. Broad Zillow audience metrics are not tenant counts.
description_p1Zillow Rental Manager is the landlord-facing portion of Zillow’s housing marketplace rather than a separately listed company. The original Zillow operating business was incorporated in December 2004, and its consumer website launched in February 2006; those milestones should not be mistaken for the launch date of Rental Manager itself. The latest sourced market-cap snapshot was approximately $7.30 billion for Zillow Group. Because Z and ZG are share classes of the same group, their quoted market capitalizations must not be added together. [S022, S003]
description_p2In the second quarter of 2026, Zillow disclosed approximately 79,000 multifamily properties and 2.8 million average monthly active rental listings. These measures describe rental-marketplace coverage, not a verified portfolio of tenants or accounting-system units under management. A historical company announcement documented $87 million of venture funding, with a $30 million round reported in September 2007. That financing belongs to the broader Zillow business, and the research did not identify a separate Rental Manager funding total or an exact count of its active landlord accounts. [S025, S026, S023, S024]
description_p3The service helps landlords publish vacancies, distribute listings, receive applications, review screening information, manage leasing and collect rent. Tour coordination and move-in tools support the transition from an interested prospect to an occupying renter. Its main distinction is the connection between consumer housing discovery and a self-service landlord workflow. For an organization requiring sophisticated portfolio accounting, the appropriate evaluation is whether these tools complement an existing management system rather than assuming that marketplace reach guarantees enterprise back-office depth. [S027]
description_p4Zillow provides both a public website and a web-based Rental Manager dashboard, together with dedicated iOS and Android landlord applications. The official app-download help page links both platforms, so native availability is directly verified rather than inferred from a consumer search app. Mobile workflows include listing activity, applications and selected payment or move-in tasks. Renters interact with the corresponding application and payment services when a landlord enables them, and lease availability or other workflow details can depend on the property and location. [S030, S031, S027]
description_p5Basic direct rental listings and landlord tools are free, while the optional premium listing upgrade costs $39.99 for benefits lasting up to 90 days. Applicants pay $35 for screening that can be reused with participating rentals over a 30-day period. Larger multifamily advertising programs have separate terms and should not be priced using the self-service premium fee. A useful cost review also checks the current payment-method and expedited-service charges, which are not fully quantified here rather than being assumed to be zero. [S028, S029]
history_source_idsS022
valuation_source_idsS003
funding_source_idsS023; S024
scale_source_idsS025; S026
features_source_idsS027
apps_source_idsS030; S031
pricing_source_idsS028; S029
risk_source_idsNot disclosed / not applicable / not verified
all_source_idsS022; S003; S023; S024; S025; S026; S027; S030; S031; S028; S029
history_source_urlshttps://www.sec.gov/Archives/edgar/data/1334814/000119312515050643/d821877d10k.htm
valuation_source_urlshttps://companiesmarketcap.com/zillow/marketcap/
funding_source_urlshttps://zillow.mediaroom.com/2010-03-15-Zillow-com-Partners-With-John-L-Scott-Real-Estate | https://www.inman.com/2007/09/20/zillow-gets-another-30-million-in-financing/
scale_source_urlshttps://investors.zillowgroup.com/overview/default.aspx | https://www.housingwire.com/articles/zillow-q2-2026-earnings/
features_source_urlshttps://www.zillow.com/rental-manager/
apps_source_urlshttps://help.zillowrentalmanager.com/hc/en-us/articles/360001760067-Where-can-I-download-the-Zillow-Rental-Manager-App | https://apps.apple.com/us/app/zillow-rental-manager/id759202892
pricing_source_urlshttps://help.zillowrentalmanager.com/hc/en-us/articles/360058063753-Claiming-Rental-Listings-in-Zillow-Rental-Manager | https://help.zillowrentalmanager.com/hc/en-us/articles/360000964427-How-much-does-the-application-cost
risk_source_urlsNot disclosed / not applicable / not verified

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