Platform overview
Zillow Rental Manager is the landlord-facing portion of Zillow’s housing marketplace rather than a separately listed company. The original Zillow operating business was incorporated in December 2004, and its consumer website launched in February 2006; those milestones should not be mistaken for the launch date of Rental Manager itself. The latest sourced market-cap snapshot was approximately $7.30 billion for Zillow Group. Because Z and ZG are share classes of the same group, their quoted market capitalizations must not be added together. S022S003
In the second quarter of 2026, Zillow disclosed approximately 79,000 multifamily properties and 2.8 million average monthly active rental listings. These measures describe rental-marketplace coverage, not a verified portfolio of tenants or accounting-system units under management. A historical company announcement documented $87 million of venture funding, with a $30 million round reported in September 2007. That financing belongs to the broader Zillow business, and the research did not identify a separate Rental Manager funding total or an exact count of its active landlord accounts. S025S026S023S024
The service helps landlords publish vacancies, distribute listings, receive applications, review screening information, manage leasing and collect rent. Tour coordination and move-in tools support the transition from an interested prospect to an occupying renter. Its main distinction is the connection between consumer housing discovery and a self-service landlord workflow. For an organization requiring sophisticated portfolio accounting, the appropriate evaluation is whether these tools complement an existing management system rather than assuming that marketplace reach guarantees enterprise back-office depth. S027
Zillow provides both a public website and a web-based Rental Manager dashboard, together with dedicated iOS and Android landlord applications. The official app-download help page links both platforms, so native availability is directly verified rather than inferred from a consumer search app. Mobile workflows include listing activity, applications and selected payment or move-in tasks. Renters interact with the corresponding application and payment services when a landlord enables them, and lease availability or other workflow details can depend on the property and location. S030S031S027
Basic direct rental listings and landlord tools are free, while the optional premium listing upgrade costs $39.99 for benefits lasting up to 90 days. Applicants pay $35 for screening that can be reused with participating rentals over a 30-day period. Larger multifamily advertising programs have separate terms and should not be priced using the self-service premium fee. A useful cost review also checks the current payment-method and expedited-service charges, which are not fully quantified here rather than being assumed to be zero. S028S029
Features & workflow fit
Rental discovery marketplace and landlord tools. Primarily US-facing; international scope depends on product.
- Listing distribution
- applications
- tenant screening
- digital leasing
- rent collection
- tour coordination
- move-in and property-lifecycle tools
- Property discovery
- Zillow rental search and Zillow/Trulia/HotPads distribution
- Typical customer
- Independent residential landlords; multifamily advertisers under separate programs
- Material limitations
- Not valued separately from Zillow Group. Listing scale is not equivalent to units managed in a property-accounting system.
Pricing, fees & commitments
- Pricing model
- Free basic landlord tools with optional premium listings and applicant-paid screening
- Pricing tiers
- Basic $0; optional $39.99 premium upgrade per listing for up to 90 days
- Starting monthly (usd)
- $0
- Month-to-month starting price (USD)
- Not disclosed / not verified; see related status notes.
- Starting per-unit monthly rate (USD)
- Not disclosed / not verified; see related status notes.
- Minimum monthly charge (USD)
- Not disclosed / not verified; see related status notes.
- Minimum units
- Not disclosed / not verified; see related status notes.
- Minimum spend note
- Not disclosed / not verified; see related status notes.
- Screening fee note
- Applicant pays $35; reusable across participating rentals for 30 days
- Payment fee note
- Payment-method and expedited-service fees should be checked in the current payment flow; not fully quantified in this dataset
- Trial note
- Not disclosed / not verified; see related status notes.
- Contract setup note
- Premium listing is an optional per-listing purchase; larger multifamily advertising has different terms
- Pricing verified date
- 2026-09-14
Website, apps & resident access
- Website url
- https://www.zillow.com/rental-manager/
- Website available
- Yes
- Web app available
- Yes
- Ios app available
- Yes
- Ios app names
- Zillow Rental Manager
- Android app available
- Yes
- Android app names
- Zillow Rental Manager
- Manager mobile access
- Zillow Rental Manager native iOS and Android apps plus web dashboard
- Resident web access
- Zillow applications and payments at participating rentals
Customers, properties, units & residents
These are separate operating populations. No unit count is converted into a tenant estimate.
| Metric | Reported figure, definition & date |
|---|---|
| Customers | Not disclosedRental Manager unique landlord customer count not separately verified Sources S025, S026 |
| Operational properties | Not disclosedNot publicly disclosed / not verified Sources S025, S026 |
| Advertising properties | 79,000Multifamily properties on the rentals platform; not operational management clients · 2026-Q2 Sources S025, S026 |
| Active rental listings | 2.8MAverage monthly active rental listings, not unique leased units or people · 2026-Q2 Sources S025, S026 |
| Units | Not disclosedOperationally managed units not separately disclosed Sources S025, S026 |
| Leases | Not disclosedNot verified as a separate numeric population Sources S025, S026 |
| Residents / tenants | Not disclosedNot publicly disclosed / not verified; units are not converted to people Sources S025, S026 |
Active listings, multifamily properties and landlord accounts are different populations. Broad Zillow audience metrics are not tenant counts.
Company history, value & funding
| Financial reference | Value and scope |
|---|---|
| Public company / parent market cap | $7.3BWhole Zillow Group; do not add Z and ZG separately · snapshot 2026-09-13 · not live Sources S003 |
| Historical transaction / valuation | Not establishedNo completed numeric historical valuation recorded Sources S003 |
| Disclosed financing | $87MHistorical cumulative Zillow-company venture financing, not Rental Manager-specific funding Undisclosed does not mean zero. Acquisition and IPO proceeds are not automatically venture funding. Sources S023, S024 |
| Reported exit target | Not recordedAn exit target is not a completed valuation |
- Founded year
- 2004
- Founding basis
- Original Zillow operating company incorporated December 2004; consumer website launched 2006; not Rental Manager product age
- Product launch year
- Not disclosed / not verified; see related status notes.
- Age years approx
- 22
- Age method
- 2026 minus founding year; approximate calendar-year age, not completed-anniversary age
- Investors
- Legg Mason led the cited $30M round
- Latest disclosed round (usd)
- $30,000,000
- Latest disclosed round date
- 2007-09-20
- Latest disclosed round type
- Historical Series C / private financing
- Funding confidence
- High for historical company total; not product-specific
- Funding warning
- Undisclosed does not mean zero. Acquisition and IPO proceeds are not automatically venture funding.
- Valuation warning
- Current equity market cap, historical deal value, funding and exit targets are not interchangeable.
Source trail & evidence limits
Not valued separately from Zillow Group. Listing scale is not equivalent to units managed in a property-accounting system. Active listings, multifamily properties and landlord accounts are different populations. Broad Zillow audience metrics are not tenant counts.
Inspect all 126 original CSV fields for this platform
Original field names and values are preserved. Blank cells are shown with their unknown-value policy; the downloadable CSV remains unchanged.
| Original field | Original value |
|---|---|
| project | TenantPlatform.com |
| research_as_of | 2026-09-14 |
| selection_order | 3 |
| platform_id | zillow |
| platform | Zillow Rental Manager |
| corporate_group | Zillow Group |
| ownership_status | Public-parent product |
| category | Rental discovery marketplace and landlord tools |
| selection_basis | Major-platform editorial shortlist based on documented financial importance, operating scale, longevity and rental-workflow relevance; not a universal global top-ten ranking |
| geography | Primarily US-facing; international scope depends on product |
| website_url | https://www.zillow.com/rental-manager/ |
| founded_year | 2004 |
| founding_basis | Original Zillow operating company incorporated December 2004; consumer website launched 2006; not Rental Manager product age |
| product_launch_year | Not disclosed / not applicable / not verified |
| age_years_approx | 22 |
| age_rank_oldest_first | 7 |
| age_method | 2026 minus founding year; approximate calendar-year age, not completed-anniversary age |
| currency | USD |
| publicly_traded_entity | Zillow Group, Inc. |
| ticker | Z; ZG |
| exchange | NASDAQ |
| public_market_cap_rank | 3 |
| public_market_cap_usd | 7300000000 |
| public_market_cap_scope | Whole Zillow Group; do not add Z and ZG separately |
| market_cap_source_snapshot | 2026-09-13 |
| market_cap_status | Delayed sourced public-company/parent snapshot; not live September 14 quote |
| historical_value_usd | Not disclosed / not applicable / not verified |
| historical_value_date | Not disclosed / not applicable / not verified |
| historical_value_type | Not disclosed / not applicable / not verified |
| historical_value_status | Not disclosed / not applicable / not verified |
| reported_exit_target_usd | Not disclosed / not applicable / not verified |
| reported_exit_target_date | Not disclosed / not applicable / not verified |
| reported_exit_target_status | Not disclosed / not applicable / not verified |
| valuation_warning | Current equity market cap, historical deal value, funding and exit targets are not interchangeable. |
| verified_vc_total_usd | 87000000 |
| disclosed_funding_sum_usd | 87000000 |
| funding_status | Historical cumulative Zillow-company venture financing, not Rental Manager-specific funding |
| latest_disclosed_round_usd | 30000000 |
| latest_disclosed_round_date | 2007-09-20 |
| latest_disclosed_round_type | Historical Series C / private financing |
| investors | Legg Mason led the cited $30M round |
| funding_confidence | High for historical company total; not product-specific |
| funding_warning | Undisclosed does not mean zero. Acquisition and IPO proceeds are not automatically venture funding. |
| customers_count | Not disclosed / not applicable / not verified |
| customers_operator | Not disclosed / not applicable / not verified |
| customers_definition | Not disclosed / not applicable / not verified |
| customers_as_of | Not disclosed / not applicable / not verified |
| customer_count_status | Rental Manager unique landlord customer count not separately verified |
| operational_property_count | Not disclosed / not applicable / not verified |
| operational_property_operator | Not disclosed / not applicable / not verified |
| operational_property_definition | Not disclosed / not applicable / not verified |
| operational_property_as_of | Not disclosed / not applicable / not verified |
| operational_property_count_status | Not publicly disclosed / not verified |
| advertising_property_count | 79000 |
| advertising_property_definition | Multifamily properties on the rentals platform; not operational management clients |
| advertising_property_as_of | 2026-Q2 |
| active_rental_listings_count | 2800000 |
| active_rental_listings_definition | Average monthly active rental listings, not unique leased units or people |
| active_rental_listings_as_of | 2026-Q2 |
| units_count | Not disclosed / not applicable / not verified |
| units_operator | Not disclosed / not applicable / not verified |
| units_definition | Not disclosed / not applicable / not verified |
| units_as_of | Not disclosed / not applicable / not verified |
| units_evidence | Not disclosed / not applicable / not verified |
| units_count_status | Operationally managed units not separately disclosed |
| leases_count | Not disclosed / not applicable / not verified |
| leases_definition | Not disclosed / not applicable / not verified |
| leases_as_of | Not disclosed / not applicable / not verified |
| tenants_residents_count | Not disclosed / not applicable / not verified |
| tenants_residents_operator | Not disclosed / not applicable / not verified |
| tenants_residents_definition | Not disclosed / not applicable / not verified |
| tenants_residents_as_of | Not disclosed / not applicable / not verified |
| tenant_count_status | Not publicly disclosed / not verified; units are not converted to people |
| scale_comparability_note | Active listings, multifamily properties and landlord accounts are different populations. Broad Zillow audience metrics are not tenant counts. |
| overlap_note | Not disclosed / not applicable / not verified |
| website_available | Yes |
| web_app_available | Yes |
| ios_app_available | Yes |
| android_app_available | Yes |
| manager_mobile_access | Zillow Rental Manager native iOS and Android apps plus web dashboard |
| ios_app_names | Zillow Rental Manager |
| android_app_names | Zillow Rental Manager |
| resident_web_access | Zillow applications and payments at participating rentals |
| native_app_role_caveat | Landlord app is distinct from Zillow consumer home-search apps; availability of lease tools varies by market. |
| features | Listing distribution; applications; tenant screening; digital leasing; rent collection; tour coordination; move-in and property-lifecycle tools |
| property_discovery | Zillow rental search and Zillow/Trulia/HotPads distribution |
| typical_customer | Independent residential landlords; multifamily advertisers under separate programs |
| pricing_verified_date | 2026-09-14 |
| pricing_model | Free basic landlord tools with optional premium listings and applicant-paid screening |
| starting_monthly_usd | 0 |
| month_to_month_starting_usd | Not disclosed / not applicable / not verified |
| starting_per_unit_monthly_usd | Not disclosed / not applicable / not verified |
| starting_price_basis | Basic direct self-service listings and landlord tools |
| minimum_units | Not disclosed / not applicable / not verified |
| minimum_monthly_usd | Not disclosed / not applicable / not verified |
| minimum_spend_note | Not disclosed / not applicable / not verified |
| pricing_tiers | Basic $0; optional $39.99 premium upgrade per listing for up to 90 days |
| screening_fee_usd | 35 |
| screening_fee_note | Applicant pays $35; reusable across participating rentals for 30 days |
| payment_fee_note | Payment-method and expedited-service fees should be checked in the current payment flow; not fully quantified in this dataset |
| trial_note | Not disclosed / not applicable / not verified |
| contract_setup_note | Premium listing is an optional per-listing purchase; larger multifamily advertising has different terms |
| material_limitations | Not valued separately from Zillow Group. Listing scale is not equivalent to units managed in a property-accounting system. |
| data_quality_summary | Not valued separately from Zillow Group. Listing scale is not equivalent to units managed in a property-accounting system. Active listings, multifamily properties and landlord accounts are different populations. Broad Zillow audience metrics are not tenant counts. |
| description_p1 | Zillow Rental Manager is the landlord-facing portion of Zillow’s housing marketplace rather than a separately listed company. The original Zillow operating business was incorporated in December 2004, and its consumer website launched in February 2006; those milestones should not be mistaken for the launch date of Rental Manager itself. The latest sourced market-cap snapshot was approximately $7.30 billion for Zillow Group. Because Z and ZG are share classes of the same group, their quoted market capitalizations must not be added together. [S022, S003] |
| description_p2 | In the second quarter of 2026, Zillow disclosed approximately 79,000 multifamily properties and 2.8 million average monthly active rental listings. These measures describe rental-marketplace coverage, not a verified portfolio of tenants or accounting-system units under management. A historical company announcement documented $87 million of venture funding, with a $30 million round reported in September 2007. That financing belongs to the broader Zillow business, and the research did not identify a separate Rental Manager funding total or an exact count of its active landlord accounts. [S025, S026, S023, S024] |
| description_p3 | The service helps landlords publish vacancies, distribute listings, receive applications, review screening information, manage leasing and collect rent. Tour coordination and move-in tools support the transition from an interested prospect to an occupying renter. Its main distinction is the connection between consumer housing discovery and a self-service landlord workflow. For an organization requiring sophisticated portfolio accounting, the appropriate evaluation is whether these tools complement an existing management system rather than assuming that marketplace reach guarantees enterprise back-office depth. [S027] |
| description_p4 | Zillow provides both a public website and a web-based Rental Manager dashboard, together with dedicated iOS and Android landlord applications. The official app-download help page links both platforms, so native availability is directly verified rather than inferred from a consumer search app. Mobile workflows include listing activity, applications and selected payment or move-in tasks. Renters interact with the corresponding application and payment services when a landlord enables them, and lease availability or other workflow details can depend on the property and location. [S030, S031, S027] |
| description_p5 | Basic direct rental listings and landlord tools are free, while the optional premium listing upgrade costs $39.99 for benefits lasting up to 90 days. Applicants pay $35 for screening that can be reused with participating rentals over a 30-day period. Larger multifamily advertising programs have separate terms and should not be priced using the self-service premium fee. A useful cost review also checks the current payment-method and expedited-service charges, which are not fully quantified here rather than being assumed to be zero. [S028, S029] |
| history_source_ids | S022 |
| valuation_source_ids | S003 |
| funding_source_ids | S023; S024 |
| scale_source_ids | S025; S026 |
| features_source_ids | S027 |
| apps_source_ids | S030; S031 |
| pricing_source_ids | S028; S029 |
| risk_source_ids | Not disclosed / not applicable / not verified |
| all_source_ids | S022; S003; S023; S024; S025; S026; S027; S030; S031; S028; S029 |
| history_source_urls | https://www.sec.gov/Archives/edgar/data/1334814/000119312515050643/d821877d10k.htm |
| valuation_source_urls | https://companiesmarketcap.com/zillow/marketcap/ |
| funding_source_urls | https://zillow.mediaroom.com/2010-03-15-Zillow-com-Partners-With-John-L-Scott-Real-Estate | https://www.inman.com/2007/09/20/zillow-gets-another-30-million-in-financing/ |
| scale_source_urls | https://investors.zillowgroup.com/overview/default.aspx | https://www.housingwire.com/articles/zillow-q2-2026-earnings/ |
| features_source_urls | https://www.zillow.com/rental-manager/ |
| apps_source_urls | https://help.zillowrentalmanager.com/hc/en-us/articles/360001760067-Where-can-I-download-the-Zillow-Rental-Manager-App | https://apps.apple.com/us/app/zillow-rental-manager/id759202892 |
| pricing_source_urls | https://help.zillowrentalmanager.com/hc/en-us/articles/360058063753-Claiming-Rental-Listings-in-Zillow-Rental-Manager | https://help.zillowrentalmanager.com/hc/en-us/articles/360000964427-How-much-does-the-application-cost |
| risk_source_urls | Not disclosed / not applicable / not verified |