Entrata
Entrata · Est. 2003
Professional multifamily operators and institutional portfolios
RealPage
RealPage / Thoma Bravo · Est. 1998
Professional multifamily and institutional housing operators
How to read this comparison
Entrata’s billed core operating-system units have a narrower scope than its broader resident and community figures. RealPage’s recorded housing-unit footprint is group-wide and can include populations outside OneSite. The two headline unit counts therefore should not be treated as a like-for-like market-share calculation.
The financial records are also different measures: Entrata has a disclosed historical private investment valuation, while RealPage has a historical acquisition enterprise-value reference. The dataset does not establish a current combined valuation ranking or identical resident app capabilities.
Side-by-side source data
| Research field | Entrata | RealPage |
|---|---|---|
| Platform overview | ||
| Corporate group | Entrata | RealPage / Thoma Bravo |
| Product category | Multifamily operating system and resident experience | Enterprise rental-housing software and resident services |
| Founded / approximate age | 2003 · approximately 23 yearsCompany founding Sources S046 | 1998 · approximately 28 yearsRealPage company founding Sources S032 |
| Typical customer | Professional multifamily operators and institutional portfolios | Professional multifamily and institutional housing operators |
| Pricing & fees | ||
| Starting subscription | Custom quotePlan, modules & portfolio determine price · Enterprise quote-based software and modules Sources S048, S051 | Custom quotePlan, modules & portfolio determine price · Enterprise quotes by product, modules and portfolio Sources S035 |
| Plans & billing basis | No verified public standard subscription price | No verified public standard dollar price for the enterprise platform |
| Minimums & commitments | Confirm minimums in a written quote Sources S048, S051 | Confirm minimums in a written quote Sources S035 |
| Screening charges | No universal screening fee verified Sources S048, S051 | No universal screening fee verified Sources S035 |
| Payment fees | Payments and resident services may carry separate fees depending on contract and property | Resident and transaction fees vary by property, service and commercial agreement |
| Setup & contracts | Scope implementation, data migration, modules and resident-service economics in proposal | Implementation, integration and module scope require a proposal |
| Apps & access | ||
| Website / web application | Website: Yes · Web app: Yes | Website: Yes · Web app: Yes |
| iOS app names | Homebody | LOFT Living (resident) |
| Android app names | Homebody | LOFT Living (resident) |
| Manager mobile access | Entrata operator web application; role-specific tools | Enterprise browser applications and product-specific operator tools |
| Resident web access | Homebody web application | LOFT and property-enabled resident portals |
| Important app caveat | Homebody is resident-facing; it is not the full operator accounting console. | Resident-app availability does not imply all OneSite operator functions are native-mobile. |
| Operating scale | ||
| Customers | Not disclosedTotal unique customer count not verified; high-ARR customer subset is not substituted Sources S048, S046 | More than 42,000Group-wide customers across RealPage products · 2026-07-14 Sources S034 |
| Operational properties | More than 35,000Multifamily communities served across broader ecosystem · 2025-05-15 Sources S048, S046 | Not disclosedNot publicly disclosed / not verified Sources S034 |
| Advertising properties | Not disclosedNot verified as a separate numeric population Sources S048, S046 | Not disclosedNot verified as a separate numeric population Sources S034 |
| Active rental listings | Not disclosedNot verified as a separate numeric population Sources S048, S046 | Not disclosedNot verified as a separate numeric population Sources S034 |
| Units | Approximately 2.5MBilled core Operating System residential units; ancillary-product units excluded · 2026-06-30 Sources S048, S046 | Approximately 24MHousing units served worldwide across group products, not OneSite-only core units · 2026-07-14 Sources S034 |
| Leases | Not disclosedNot verified as a separate numeric population Sources S048, S046 | Not disclosedNot verified as a separate numeric population Sources S034 |
| Residents / tenants | More than 12MResidents served across broader ecosystem; not necessarily unique active app users · 2025-05-15 Sources S048, S046 | Not disclosedNot publicly disclosed / not verified; units are not converted to people Sources S034 |
| Comparability & overlap | 2.5M core units in 2026 and 12M residents / 35,000 communities in 2025 use different dates and product scopes. Do not calculate an occupancy ratio. | Broad group footprint includes ancillary products and can include Buildium. Do not sum RealPage and Buildium to estimate unique reach. Buildium is included as a separate product row but belongs to this corporate group; no additive valuation or customer totals. |
| Value & funding | ||
| Public company / parent cap | No public-market snapshotPrivate; IPO registration pending in latest verified reporting Sources S046, S049, S048 | No public-market snapshotPrivate; Thoma Bravo-owned Sources S033 |
| Historical value reference | $4.3BDisclosed private investment valuation · 2025-05-15 · Historical financing valuation; not a public market cap Sources S046, S049, S048 | $10.2BAcquisition enterprise value including net debt · 2021-04-22 · Completed take-private; not current equity valuation Sources S033 |
| Disclosed financing | $707MSum of disclosed $507M and $200M growth rounds; not pure VC or an exhaustive financing total Undisclosed does not mean zero. Acquisition and IPO proceeds are not automatically venture funding. Sources S047, S046, S050 | Not disclosedPrivate-equity buyout; cumulative early venture financing not verified Undisclosed does not mean zero. Acquisition and IPO proceeds are not automatically venture funding. Sources S033 |
| Investors | Blackstone; Silver Lake; Ryan Smith; Todd Pedersen; Dragoneer; other investors participated in related transactions | Thoma Bravo |
| Reported exit target | Not recordedAn exit target is not a completed valuation | Not recordedAn exit target is not a completed valuation |